Eco-Scent

Whenever you visit a mall or some high-end place you know that those places smell heavenly. Sometimes it smells pepperoni pizza, or sometimes it smells like freshly roasted chicken, you make sure to take it all. Have you ever noticed that when you pass by some perfume store, you wish to stand there for a while and take the pleasant smell with you? This is it, our olfactory senses are so strong that we do not want to leave the bad smell ever. All these nice smells are the key reason why we spend hours and hours in malls or food courts. Good smell and happy human being walk hand in hand, and yet many businesses have started using this fact into their workplace for a good profit. This application of scent air machines by the businesses for spreading good smells in the surrounding is known as scent marketing. This is done in order to attract customers and increase the profit of the company. Benefits of Scent Marketing     The coming of scent marketing has made sure to provi...

It has seen that most of the businesses are now using scent marketing to provide visitors with a unique experience. They want to keep themselves in the memories of the customers, and scent marketing helps them in that. Different studies have proved that scent is better than hearing and vision. It is a useful thing which helps people to remember someone. This is why business people have using scent as an effective marketing tool. Are you planning to use such a tool for your business? Then you can go for Dale Air to get maximum benefits. Generally, this is carried out through scent systems. The systems are quite easy to use, and you can set the timer to release the scent. Now, let’s have a look into some of the benefits of scent marketing. Amazing benefits of scent marketing for your business Boost sales It has been proved that a perfect scent can instantly influence the emotional connections of customers and can motivate them to buy particular products. So, it will boost...

Every scent has a significant impression on the human mind. The connection between fragrance and our memory is deep. One can forget a face, a conversation, and the place, but the odor hooked in the olfactory memory will never be forgotten. Whatever the industry one is in, whether it’s a hospital, hotel, a restaurant, or an airport, these all are connected with one common thing that is a fragrance. Air scent has a strong impact on the human mind which makes us linger for the fragrance and generates instant liking to the place and the smell.   Why air scent is important in your work field?   Relax your visitor: Smell is the most sensitive of all the senses. It leaves a strong impact on a person’s mood and behavior. Where an unpleasant smell irritates a person and makes it hard to stand around, a pleasant air scent brings a soothing effect and calm one’s mind. It unconsciously affects the human at the emotional level and influences their decision making. A place with bad odou...

Marketers have long been accustomed to the effects of lighting, music and botanical elements for creating a mood that encourages customers to hang on, bond and also spend more at your business. The times at present are getting aromatized with the concept of   Scent Marketing . Companies are using scents for enhancing customer experience. This not only works for enhancing the customer experience but also increase the bottom line of your business.  The concept of scent marketing Have you ever walked in business premises and the familiar scent of the place triggered past emotions? You would be surprised to know that 70 percent of our memories are linked with the smell. The smell is the sense that is directly connected with the limbic system of the brain. So, it elicits a faster and stronger response than visual or auditory cues.  Now, the further matter of amazing consideration is that most of what customers purchase arses out of their hearts rather...

It goes without saying, that scent marketing is a growing trend in advertising and is becoming more and more successful because companies are starting to realise that our senses play a vital and complex role in forming our mood, thoughts and behaviours. Also known as ambient scent marketing, aroma marketing and olfactory marketing, scent marketing is the study, analysis and application of the appropriate multi-flavour aroma, which enhances the emotional bonding between consumers and brands. Furthermore, scent can trigger instant emotional connections with customers, thus being very effective in boosting sales. Not to mention, scents are helpful in making people remember you, or to create associations in their minds. Besides, you can find a plethora of companies such as Dale Air offering scent marketing solutions.  Furthermore, scent marketing can also be a vital force behind reinforcing as well as improving brand recognition because it has the power to unify a brand or...

The affair of the human nose with scent is unexplained and dwelling from ages. The attractions we feel toward good fragrance are irresistible and influence straight on our subconscious mind. Various researches have been done that have proved how fragrances can influence our decision making, trigger our memories and affect our moods. With the awareness of the importance of fragrances, various hospitality and retail industries have started incorporating Fragrance Machine in their workspace for better customer oriented experience. Here we are sharing some of the tips on selecting quality Fragrance Machine and their benefits to your work environment: Choose a fragrance machine as per your area requirement: Not every diffusion machine cover the same distance, it can range from 50 cubic meters to 10,000 cubic meters depending upon the strength of the machine. So, while picking a fragrance machine you can check the area strength of the machine and make a purchase as per your need. Places li...

Has your mouth watered as you smelled your favorite smell of an apple pie or any other food item? Or have you ever remembered your mother’s cooking with just a particular smell? Smelling sense has a deep connection with creating memories while others just evoke a happy hormone in our brain which makes that smell pleasant.  Some of the Industrial Air Fresheners utilize this feature of the smelling sense and are widely used to attract potential customers.   What is Scent Marketing Technique? Retailers have a plenty of reasons to use the scent marketing technique. It is basically targeting a particular smell receptor in the nose which creates a happy feeling or makes the person crave to go for the product. Especially, food joints, bakeries, restaurants are the ones who tickle the olfactory senses of its customers so they spend more time eating their favorite dish. The coffee bars have unique coffee aroma filling the nostrils which automatically triggers the urge to buy one lar...