Eco-Scent

The sense of smell is powerful enough to take over our body and to influence actions of the body. We might forget some place or the details of it but we often remember the smell of a place, and when prompted by that smell at some new place, we promptly recognize and relate that smell to the place we had smelled it the first. And by that smell one remembers how he had felt in the ambience of that place. This very reason has inspired a lot of marketing techniques related to perfumes and the fragrance of the air. Many brands and hotels and showrooms choose a particular scent air for their indoor to welcome their clients and customers in style. A lot of brands and companies offer to provide you with a special scent air to make your workplace smell better and to make it attractive and memorable to your visitors but not everyone is worth  investing in and the decision to choose one has to come after due considerations. Bespoke: Every scent and flavour is unique and it has its uniq...

    Having its origins in the fragrant and glorious world of the past, Air Scent   and aroma branding have now emerged as a new techniques to increase the bottom-line of modern businesses. Aromas and perfumes have been featuring in the medicines and rituals of ancient civilizations. Scents and aromas have always invoked respect due to their power to influence feelings and emotions. Reasons why you should go for aroma marketing? * Due to the ability to alter customer’s minds and decisions, aroma branding is fastly emerging as a viable business strategy. Business marketers are aware how the right fragrance at the appropriate places opens the wallets of the customers.  * Casinos are one of the first places that used air scent. They perfumes were used to nullify the odours of the smoke. The trend was followed by other retailers and marketers.  * Various kinds of scent appeal in our limbic systems and get infused into our memories. Lat...