Air Scent for brand marketing: What you need to know?
Having its origins in the fragrant and glorious world of the past, Air Scent and aroma branding have now emerged as a new techniques to increase the bottom-line of modern businesses. Aromas and perfumes have been featuring in the medicines and rituals of ancient civilizations. Scents and aromas have always invoked respect due to their power to influence feelings and emotions. Reasons why you should go for aroma marketing? * Due to the ability to alter customer’s minds and decisions, aroma branding is fastly emerging as a viable business strategy. Business marketers are aware how the right fragrance at the appropriate places opens the wallets of the customers. * Casinos are one of the first places that used air scent. They perfumes were used to nullify the odours of the smoke. The trend was followed by other retailers and marketers. * Various kinds of scent appeal in our limbic systems and get infused into our memories. Later on, scientists revealed th