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Showing posts from August, 2019

4 Ways Scent Marketing Can Help Your Business

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It goes without saying, that scent marketing is a growing trend in advertising and is becoming more and more successful because companies are starting to realise that our senses play a vital and complex role in forming our mood, thoughts and behaviours. Also known as ambient scent marketing, aroma marketing and olfactory marketing, scent marketing is the study, analysis and application of the appropriate multi-flavour aroma, which enhances the emotional bonding between consumers and brands. Furthermore, scent can trigger instant emotional connections with customers, thus being very effective in boosting sales. Not to mention, scents are helpful in making people remember you, or to create associations in their minds. Besides, you can find a plethora of companies such as Dale Air offering scent marketing solutions.  Furthermore, scent marketing can also be a vital force behind reinforcing as well as improving brand recognition because it has the power to unify a brand or pro