How Bespoke Candles Elevate Brand Identity and Customer Experience
In today’s highly competitive market, brands are constantly searching for meaningful ways to stand out and connect with their audience. While visual branding and digital marketing remain essential, sensory branding especially scent, has become a powerful differentiator. Bespoke candles sit at the intersection of fragrance, design, and emotion, offering brands a unique opportunity to strengthen identity and enhance customer experience in a memorable, lasting way. The Power of Scent in Brand Perception Scent is closely linked to memory and emotion. Research shows that people are more likely to remember a brand when it engages multiple senses, with fragrance playing a particularly influential role. Unlike visuals or sound, scent creates an instant emotional response that can influence mood, perception, and behaviour. Bespoke candles allow brands to harness this power by creating a signature fragrance that reflects their values, personality, and story. Whether it’s a calming aroma f...