How Scent Marketing would help your business in the brand building?
Olfactory marketing, also known as aroma marketing and better known as scent marketing is used by companies across the globe for the reinforcement of the brand image. These help in the improvement of the perception of the product by the public and are important for driving sales. Read on further to know more about scent marketing and how the different brands are getting benefits from it. Scent marketing also helps in increasing the foot traffic of the customers in one's retail shop. It is found that the customer takes many major purchase decisions while they are in the store. Thus, enhancing the time spent by the customer in the stores is going to increase the sales dramatically.Companies can also connect to brands at an emotional level. This technique is used across various industries like hotel operators, restaurants, airlines and retailers and many more. How does scent marketing work? As per the reports by the American Marketing Association, attractive scents would draw t...