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Positive Impacts of Scents on Your Business


In case you have not recognized the power of Scent Air and how it boosts your business grows, it is time to do so. Given below are a few benefits of a business utilizing a scent marketing approach.





·         Trigger Boost in Sales

It is a known fact that the use of Scent has the potential to provide any business instant emotionally connect with its customers and hence emerging as an effective tool to boost sales. No sooner did prominent brands introduce a brewing system with ingenious scents, an instant 55% boost in sales were achieved.

·         Enhanced Value Perception

Any business using scents can give customers the perception of the superior quality of their products. Extensive market research reveals that customers willingly pay nearly 10-15% premium for a pair of branded shoes in a scented retail store compared to a normal store.

·         Broad-base Brand Recognition

People cherish memorable experiences of scents, they like and have great connectivity with that. Studies reveal preference of over 63% of respondents for their chosen store/brand over another just because of the pleasant scent in the latter’s outlet.

·         Better Customer Experience

Scents have the potential to provide over 40% mood improvement when exposed to a pleasing aroma resulting in happier clientele.

·         Create an Instant Impact

Scent air makes an instant impact emotionally by connecting you with customers no sooner they walk through your door. Remember, staggering 82% of customers tend to spend more time in a pleasingly aromatic space.

·         Lingering Memorable Time

Provide the right scent experience for a long association of your products to customers, a fact supported in a Samsung sponsored study. The customer’s shipping time went up by 26% when exposed to scents.
·         Enhance Interior Aesthetics

Use of Scents is a cost-effective but valuable way to give a facelift to your space and to create and augment a modern setting.

·         Customer Memorable Experiences

People have higher connectivity to smell compared to other senses; the scent is more likely to evoke feelings of familiarity and pleasant memories.
EcoScent commercial and residential machines enhance your customer experience and influence their purchase decision using the power of scent. EcoScent scent machines are ideal for hotels, offices, casinos, theatres, museums, retail, leisure, gyms, and spas and even at homes.

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