Exploring the Amazing Benefits of Scent Marketing

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While most of the industries are spending a lot of money on visual and interior presentation, they generally forget the most cost-effective way for the customer experience enhancement. What is that? It is a relatively new practice, called scent marketing using various scented machines, including Bespoke Candles.

Speaking more about it, it is a process of engaging the customer through a perfect presentation of sensory elements. Under this, you can create a pleasant surrounding by targeting your customers’ smelling sense. Why should you go for this? Well, have a look at the below-mentioned benefits.




Pleasant smell influence customer behavior

Studies have proved that smells can dramatically change how a customer interacts with the items. A pleasant smell transforms a bad mood and can make the customers buy products form that particular store. For example, by using the smell of roasting coffee beans, you can make people go for a non-coffee-based drink. Try it out now.

Keeps people around

You, in fact, all people like to stay in a place that smells good. By introducing scented bespoke candles, you can make your potential buyers stay at your store for a long time. This, in turn, will increase the chances of better product selling.

Better brand image

Different studies have proved that people can remember a scent with around 60 to 65 percent accuracy for around 12 months. That means, when they will smell that scent, people will recall your brand name. So, scents can create a robust experience related to a brand while influencing the customers’ views about that brand. When you present an amazing sensory experience that effectively engages the olfactory senses of your customers, it can produce a sufficient level of favorable subconscious reaction that will definitely help you in reinforcing a positive brand association. Go for it now, and you can witness the difference instantly while enjoying better sales.

Want to try out this amazing scent marketing technique at your company by placing Bespoke Candles? If yes, then get in touch with EcoScent now. Check out all the scent marketing products offered by the company at https://ecoscent.co.uk/.


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