The Revolutionary Changes Brought by Scent Marketing in Business
Whenever you visit a mall or some high-end place you know that those places smell heavenly. Sometimes it smells pepperoni pizza, or sometimes it smells like freshly roasted chicken, you make sure to take it all. Have you ever noticed that when you pass by some perfume store, you wish to stand there for a while and take the pleasant smell with you? This is it, our olfactory senses are so strong that we do not want to leave the bad smell ever. All these nice smells are the key reason why we spend hours and hours in malls or food courts. Good smell and happy human being walk hand in hand, and yet many businesses have started using this fact into their workplace for a good profit. This application of scent air machines by the businesses for spreading good smells in the surrounding is known as scent marketing. This is done in order to attract customers and increase the profit of the company. Benefits of Scent Marketing The coming of scent marketing has made sure to provi...