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Showing posts from October, 2019

The Revolutionary Changes Brought by Scent Marketing in Business

Whenever you visit a mall or some high-end place you know that those places smell heavenly. Sometimes it smells pepperoni pizza, or sometimes it smells like freshly roasted chicken, you make sure to take it all. Have you ever noticed that when you pass by some perfume store, you wish to stand there for a while and take the pleasant smell with you? This is it, our olfactory senses are so strong that we do not want to leave the bad smell ever. All these nice smells are the key reason why we spend hours and hours in malls or food courts. Good smell and happy human being walk hand in hand, and yet many businesses have started using this fact into their workplace for a good profit. This application of scent air machines by the businesses for spreading good smells in the surrounding is known as scent marketing. This is done in order to attract customers and increase the profit of the company. Benefits of Scent Marketing     The coming of scent marketing has made sure to provi...

Scent Marketing- Use it to Boost your Sales and Brand Identity

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It has seen that most of the businesses are now using scent marketing to provide visitors with a unique experience. They want to keep themselves in the memories of the customers, and scent marketing helps them in that. Different studies have proved that scent is better than hearing and vision. It is a useful thing which helps people to remember someone. This is why business people have using scent as an effective marketing tool. Are you planning to use such a tool for your business? Then you can go for Dale Air to get maximum benefits. Generally, this is carried out through scent systems. The systems are quite easy to use, and you can set the timer to release the scent. Now, let’s have a look into some of the benefits of scent marketing. Amazing benefits of scent marketing for your business Boost sales It has been proved that a perfect scent can instantly influence the emotional connections of customers and can motivate them to buy particular products. So, it will boost...

Air Scent: Secret to efficient marketing

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Every scent has a significant impression on the human mind. The connection between fragrance and our memory is deep. One can forget a face, a conversation, and the place, but the odor hooked in the olfactory memory will never be forgotten. Whatever the industry one is in, whether it’s a hospital, hotel, a restaurant, or an airport, these all are connected with one common thing that is a fragrance. Air scent has a strong impact on the human mind which makes us linger for the fragrance and generates instant liking to the place and the smell.   Why air scent is important in your work field?   Relax your visitor: Smell is the most sensitive of all the senses. It leaves a strong impact on a person’s mood and behavior. Where an unpleasant smell irritates a person and makes it hard to stand around, a pleasant air scent brings a soothing effect and calm one’s mind. It unconsciously affects the human at the emotional level and influences their decision making. A place with bad odou...

Scent Marketing: How does your brand smell like?

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Marketers have long been accustomed to the effects of lighting, music and botanical elements for creating a mood that encourages customers to hang on, bond and also spend more at your business. The times at present are getting aromatized with the concept of   Scent Marketing . Companies are using scents for enhancing customer experience. This not only works for enhancing the customer experience but also increase the bottom line of your business.  The concept of scent marketing Have you ever walked in business premises and the familiar scent of the place triggered past emotions? You would be surprised to know that 70 percent of our memories are linked with the smell. The smell is the sense that is directly connected with the limbic system of the brain. So, it elicits a faster and stronger response than visual or auditory cues.  Now, the further matter of amazing consideration is that most of what customers purchase arses out of their hearts rather...