Scent Marketing: How does your brand smell like?

-
Marketers have long been accustomed to the effects of lighting, music and botanical elements for creating a mood that encourages customers to hang on, bond and also spend more at your business. The times at present are getting aromatized with the concept of  Scent Marketing.
Companies are using scents for enhancing customer experience. This not only works for enhancing the customer experience but also increase the bottom line of your business.



The concept of scent marketing

Have you ever walked in business premises and the familiar scent of the place triggered past emotions? You would be surprised to know that 70 percent of our memories are linked with the smell. The smell is the sense that is directly connected with the limbic system of the brain. So, it elicits a faster and stronger response than visual or auditory cues. 

Now, the further matter of amazing consideration is that most of what customers purchase arses out of their hearts rather than their heads. So, you can well imagine that rightly placed scent can easily tug the heartstrings of your customers and ring your cash register too.
Scent marketing was initially introduced for controlled unpleasant odors, today businesses use for spreading targeted smell to create a signature scent of the brand.

Scent marketing increases your bottom line
An increase in sales is the topmost reason why businesses prefer to employ scent marketing. A marketing strategy that uses the right scent for augmenting the product perception would encourage the customers to interact with the product for a longer time. A survey conducted in the UK revealed that retailers improved their product sales by 19 percent by using the appropriate target scents.
Elevates the mood
It is naturally pleasant to deal with customers who are in a pleasant and relaxed mood. This is exactly what the right scent can do when a customer steps into your store. The carefully chosen scent would make your customers feel relaxed and happy to do business with you.
Researches in hospitals have shown that adding vanilla scent in the air reduced the symptoms of claustrophobia that lead to nearly 50 percent drop in cancellations. The scent helps in the perception of happy and healthy environments.

There are numerous benefits of scent marketing. You may visit Eco Scent to find out what the right signature smell can do for your business and how.
Location: Lee, London SE12 8LG, UK

Comments

Post a Comment

Popular posts from this blog

Top Royal Fragrances And Air Aromas To Fill Your Homes With

-
Image
Every house has a signature smell of its own. It is unbeknown st to the people living in the house, but it is quite noticeable to the outsiders. Because our sense of smell can fool us sometimes, we do not notice the mushy smell coming from moulds inside our homes. Our nose becomes accustomed to it so well that we do not smell any difference.  Buy air aromas from Eco scent for a fragrant home at www.ecoscent.co.uk.  Such smells can be embarrassing for us in the presence of a guest. Hence, we are going to enlist some of the fragrances and air aromas to make your home smell wonderful. 1.  Lavender The most popular choice around the world for home fragrances and air aromas, lavender soothes senses and anxiety. Lavender has been long-standing and most preferred fragrance around the world.  2. Citrus For your homes to feel alive and fresh, use citrus scents and air aromas for a tingling sensation. It encapsulates different aromas from lemo...
Read more

How Scents Help You to Increase Your Brain Power and Productivity

-
Image
 When it comes to enhancing brain power and productivity, we often focus on techniques such as time management, organization, and caffeine consumption. However, there's another powerful tool at our disposal that is often overlooked: scents. Research has shown that certain fragrances can positively impact cognitive function, improve focus, and stimulate creativity. In this blog post, we will explore how air scents can help increase brain power and productivity, and how you can incorporate them into your daily routine for optimal results. I. The Science Behind Scents and the Brain:  Our sense of smell is directly connected to the brain's limbic system, which is responsible for emotions, memories, and cognitive functions. When we encounter a particular scent, it triggers a complex series of chemical reactions in our brain, influencing our mood, cognition, and behavior. Certain fragrances, such as citrus or peppermint, have been found to have stimulating properties. They can incr...
Read more

How does Commercial Automatic Air Freshener Be Beneficial For The Office?

-
Image
Are you tired of smelling stale air and odor in your office space? Do you want to refresh the atmosphere in your workspace and make it completely odor-free? If yes, then an automatic air freshener is precisely what you need! It can help you mask the malodorous smells that linger around and bring in a fresh scent. Some people don't even realize how much of an effect their surroundings have on their mood, which is why an artificial smell is just as important as a real one. The right office fragrance will not only make you feel happy but also productive. Here are some benefits that commercial automatic air fresheners can offer to your office: 1) Enhances Hygienic Conditions Air fresheners contain natural ingredients such as citrus essential oil and coconut oil. They are ideal for eliminating bad smells that may have been left behind by pets or people who had smoked in the room before you arrived. It helps keep the entire work environment clean and hygienic. 2) Easily Install The...
Read more