Scent Marketing: How does your brand smell like?

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Marketers have long been accustomed to the effects of lighting, music and botanical elements for creating a mood that encourages customers to hang on, bond and also spend more at your business. The times at present are getting aromatized with the concept of  Scent Marketing.
Companies are using scents for enhancing customer experience. This not only works for enhancing the customer experience but also increase the bottom line of your business.



The concept of scent marketing

Have you ever walked in business premises and the familiar scent of the place triggered past emotions? You would be surprised to know that 70 percent of our memories are linked with the smell. The smell is the sense that is directly connected with the limbic system of the brain. So, it elicits a faster and stronger response than visual or auditory cues. 

Now, the further matter of amazing consideration is that most of what customers purchase arses out of their hearts rather than their heads. So, you can well imagine that rightly placed scent can easily tug the heartstrings of your customers and ring your cash register too.
Scent marketing was initially introduced for controlled unpleasant odors, today businesses use for spreading targeted smell to create a signature scent of the brand.

Scent marketing increases your bottom line
An increase in sales is the topmost reason why businesses prefer to employ scent marketing. A marketing strategy that uses the right scent for augmenting the product perception would encourage the customers to interact with the product for a longer time. A survey conducted in the UK revealed that retailers improved their product sales by 19 percent by using the appropriate target scents.
Elevates the mood
It is naturally pleasant to deal with customers who are in a pleasant and relaxed mood. This is exactly what the right scent can do when a customer steps into your store. The carefully chosen scent would make your customers feel relaxed and happy to do business with you.
Researches in hospitals have shown that adding vanilla scent in the air reduced the symptoms of claustrophobia that lead to nearly 50 percent drop in cancellations. The scent helps in the perception of happy and healthy environments.

There are numerous benefits of scent marketing. You may visit Eco Scent to find out what the right signature smell can do for your business and how.
Location: Lee, London SE12 8LG, UK

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