Air Scent: Secret to efficient marketing

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Every scent has a significant impression on the human mind. The connection between fragrance and our memory is deep. One can forget a face, a conversation, and the place, but the odor hooked in the olfactory memory will never be forgotten. Whatever the industry one is in, whether it’s a hospital, hotel, a restaurant, or an airport, these all are connected with one common thing that is a fragrance. Air scent has a strong impact on the human mind which makes us linger for the fragrance and generates instant liking to the place and the smell.
 
Why air scent is important in your work field?
 
Relax your visitor: Smell is the most sensitive of all the senses. It leaves a strong impact on a person’s mood and behavior. Where an unpleasant smell irritates a person and makes it hard to stand around, a pleasant air scent brings a soothing effect and calm one’s mind. It unconsciously affects the human at the emotional level and influences their decision making. A place with bad odour can make you lose your potential customer whereas a nice air scent can help build a connection at the emotional and mental level and can make them visit your place over and over. Fine air scent eventually increases the visit of people to your workplace, and also makes them stay a little longer and, hence, generates more revenue.

 
Air scent as a brand signature: People like to visit specific places because of its good fragrance. They also associate it with a good quality and welcoming environment. Ultimately a fragrance can make people generate a picture of your quality services and a statement about your brand. Getting a unique bespoke fragrance for your brand will make people associate it with your brand and make it your brand’s signature scent.
 
Advertise your brand: Pleasing aroma sticks to the visitor’s mind and not only makes them visit your place again and again but also makes them suggest about your place to others. Various studies have shown that aroma leads to happiness and delight in human emotions. Aroma triggers memory and emotions related to the past event which means people are not only visiting your place but are creating memories that will stay in their heads forever. Studies have also shown that introducing aroma and adopting scent marketing technique helps in achieving a rise in sales and creates a happy and positive environment.
 
Bring a fragrance to your workplace and let the positive environment do the talk for your brand. For more details visit our website: https://ecoscent.co.uk/
 




Location: 6B Southbrook Rd, Lee, London SE12 8LQ, UK

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