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Scent Marketing- Use it to Boost your Sales and Brand Identity

It has seen that most of the businesses are now using scent marketing to provide visitors with a unique experience. They want to keep themselves in the memories of the customers, and scent marketing helps them in that. Different studies have proved that scent is better than hearing and vision. It is a useful thing which helps people to remember someone. This is why business people have using scent as an effective marketing tool.

Are you planning to use such a tool for your business? Then you can go for Dale Air to get maximum benefits. Generally, this is carried out through scent systems. The systems are quite easy to use, and you can set the timer to release the scent. Now, let’s have a look into some of the benefits of scent marketing.
Amazing benefits of scent marketing for your business
  1. Boost sales
It has been proved that a perfect scent can instantly influence the emotional connections of customers and can motivate them to buy particular products. So, it will boost your sales. You can take the example of a store name Exxon. By employing scent marketing, the store witnessed a 60% growth in sales.

Boost Sales

  1. Develop a good brand image
Studies have shown that people can easily associate a fragrance with the brand image, and when they smell the same aroma, they can recall the brand. So, using scent marketing, you can quickly develop your brand identity. Scents can create an experience related to the brand and will influence the customer’s viewpoint about the brand.
Besides, fragrance can significantly influence your visitors’ perception of quality. You can release the fragrance of frankincense to create a sense of extravagance. So, use Dale Air now and maintain a perfect brand image.





  1. Better customer experience
By combining the scent with lighting, sound, and luxurious environment, you can effectively set the mood. Some businesses use 100% pure natural fragrance, which offers health benefits. Some researches have proved that when customers exposed to a pleasant fragrance, their mood improved by 40 percent. So, you can enjoy a happier customer. 







  1. Develops a perfect first impression
Scent or fragrance creates a solid first impression which can effectively connect emotionally with the customers when they enter into the store. Moreover, around 80 percent of customers prefer to spend more time in a well-scented place. 





  1. Boost up the interior aesthetics
Do you have a new or old place and want to attain a modern ambiance? Use Dale Air for scent marketing. Scent marketing will offer you a fresh feel and look.
  1. Prevent malodors
Scent marketing helps in preventing malodors and bad smells coming from different things placed in the company. To neutralize the bad odor, you can use odor-neutralizing fragrance and make the environment pleasant for the visitors.
Remember that the area of the brain, which contains the smell sense, also includes memory and emotions. So, smells, memory, and emotions are related very closely. Use Dale Air for scent marketing and create a perfect emotion about your brand and see your sales increasing.




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Location: London, UK

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